#17 - Success Secrets of a Persistent Entrepreneur: Elie Makhoul

Elie Makhoul is an engineer and the CEO of AssetFlo. AssetFlo is a game-changing IoT technology startup that provides accurate 3D locations of tracked assets. That IoT technology is not restricted by physical location. The technology works perfectly even if the asset is inside a container, on the shelves of a warehouse, or in a metal box. The “smart inventory” that AssetFlo builds can substantially increase the efficiency of work in many areas.

Key values of the episode: 

• Find a core for your business that you can always think in the core and build solutions. That core is always more important than driving money. That is how AssetFlo began. 
• No matter how tough your situation is, always try to find a way out and keep pursuing your entrepreneurial dream. Living under warfare is extremely tough, but Elie started his entrepreneur journey in the middle of bombed cars.
• As an entrepreneur, getting connected with the community is a good way to explore opportunities and seek support. But remember to give back to the community after your startup scales to a new height.